How An Amazing Marketing Technique Discovered By A Piano-Playing Daughter Of Dutch Immigrants Digs Deeply Into The Minds Of Customers To Discover What They Really Want (Not Just What They Say They Want) So Your Marketing Instantly Targets Their True Desires And Maximizes Profitability
Dear Savvy Business Owner,
How you present your business to prospective customers can make or break how successful you are. Whether you're dissatisfied with your current results, or you're getting ready to launch a new product or business, what you really need is a complete, well-planned, comprehensive marketing strategy.
Your product may be the best of its kind available ... but unless you can instill the same conviction into the hearts of your customers, it'll remain your well-kept secret. Only a compelling sales message will win you a crowd of eager clients, more sales and higher profits.
Sadly, this is where most marketing falls short. I've been fortunate not only in my training, but because I was able to observe first-hand what doesn't work. Seeing mediocre marketing in action taught me information as valuable as what I've learned from some of the gurus in the copywriting industry. I was able to closely observe a company for some time (I can't give you the name) who brought in a so-called "hot shot" advertiser to increase their business.
This person was obsessed with "branding" and spent more time on getting the graphics "just so" than on writing the copy for ads. Sure, they looked really impressive ... but the results weren't! This person had big plans for the company, but somehow their best advertising remained word-of-mouth. Typical of ad-agency mentality, there was no split testing and it was almost impossible to track the results ... wouldn't want the owners to find out about the low statistics! Oh, they did "okay"... but nowhere near the company's potential. It was actually quite sad, since the people who did business with them were very happy.
The truth is fancy graphics, branding, logos and tag lines are not going to dramatically improve your results. Advertizing agencies and web-designers want you to believe they will, since this is what they do well. When it comes to writing powerful, effective, results-oriented direct-response copy... well, they tend to fall short.
What you need is... Writing That Succeeds
I use my passion for research to analyze every aspect of your business and research your market. More than that, I get to know your target audience: their needs, wants, desires and pain. All of this lets me present your product or service as the perfect fit for them. I make sure I understand them well enough to head off any objections before they become a reason-not-to-buy... so it's like I'm getting inside their heads.
Oh, I used to simply "write to the needs of the target audience" like most copywriters - it's what the basic courses teach you to do. But when I realized something was missing, I started digging deeper, using my razor-sharp, super-sleuth research skills to uncover the real driving emotions which get people to buy. And boy did it make a difference for my clients.
Moving beyond ineffective copywriting which produces poor profit-margins
Just about every copywriter who's taken a few courses will be able to give you a long list of emotions they can address when they're writing your sales page or direct mail letter. But really, do you want someone who will refer to a list, randomly pick out a few "trigger emotions" and set to work addressing them?
What happens if the ones they pick have absolutely nothing to do with what your prospect needs to hear from you? Even if they address a long list... are your potential customers not likely to get bored of reading about the 12 things that don't apply to them and click away?And let's not even think about the results if your headline is based on the wrong theme!
Perhaps if you've had someone else working on your copy - or if you've waded through all the "how-to" information on copywriting and have written your own - you're starting to realize what's been going wrong. Stay with me for a bit longer and I'll turn up the spotlight even more so you can have a major "ah-ha!" moment.
Doesn't it make more sense to find out what specifically bothers your customers, what they're trying to overcome or fix, what they need to hear from you ... and then set about writing? You see, that's what I do. I get to know your clients and your target market inside-out... so I can create writing that succeeds.
I go way beyond the obvious and investigate aspects of my clients' market and their customers which other marketers don't have a clue how to do. The result is a comprehensive marketing plan which enables my clients to build their business, increase their profits and plan for long-tern growth.
Now there's a way to transform "okay" sales into a marketing process that gets terrific results.
 I'm Nicoline Lentze and I can get your business to where you want it to go. I've had hands-on "in the trenches" experience with selling to people from all walks of life, I have 2 degrees in English and I'm a highly trained copywriter.
Oddly enough, I never used to think I'd be any good at selling anything to anyone. There were still lots of door-to-door salespeople around when I was growing up and everyone condemned them as "pushy nuisances." Not someone I wanted to be.
I'd settled on studying English literature with the intention of ultimately becoming a professor. But life happened. Long story short, both my parents became terminally ill while I was an undergrad. and both were gone by the time I finished my M.A. I was their sole care-giver and my own health suffered: I lost my drive to pursue my PhD. This came at around the same time I found myself having to earn a living "now"... so I turned to my other passion in life- piano.
I discovered copywriting after I'd been teaching for a number of years and I figured it might be worth a shot. After all, I loved to write - any kind of writing - and I wouldn't have to do face-to-face selling. I also enjoyed researching, whether for an academic essay or examining how the life of a composer affected the music he wrote. I knew applying these skills to marketing would be right up my alley.
One day at a music teachers meeting, I had an epiphany - although I didn't see it right away. I came upon a bunch of colleagues griping about how so many parents waste "our" time. Everyone's story was the same: they come in with their kids, take up 30-45 minutes of your time asking questions and listening to you... and then most of them don't even sign up!
Someone asked me for my input and I told them "well 14 times out of 15, if I can get them in the door, I can get them to sign up." The others told me I was "so lucky" and while I knew this wasn't quite right, I didn't get it at the time. I was so surprised to hear the others weren't having the same success rate I was. I'd just assumed everyone was getting the same sign-up rate.
It wasn't until later I realized it had nothing to do with luck. I was actually selling piano lessons, selling my abilities as a teacher, selling the methods I was using... and somehow I was finding all the right things to say to parents, while my colleagues weren't. I was listening to the questions, but I also "heard" between the lines to what they really wanted to get at... and I was answering both sets (the asked and the unspoken).
When I analyzed it further, I discovered these were skills I'd started to develop as a young child. In order to preserve our heritage, my parents had decided we would only speak Dutch at home. I went to grade one knowing almost no English ... and being Canadian, I also had to start learning French in school. I noticed differences in the 3 languages far beyond just words and grammatical structure.
How My Epiphany Equals Your Success
It finally dawned on me... I'd become a lifelong student of how people worded things and of the discrepancies between what they said and what they seemed to mean. I can discern what people don't say and it's often the most important thing when it comes to finding out what they really want from you.
When I put this all together, I realized all I had to do was translate my abilities of discovering the right thing to say to the right person in print and I'd be able to create marketing material which would be almost irresistible to the right audience.
Which is what I do now.
You can probably guess that someone with a Master's degree doesn't do anything by halves, right? I've invested a lot of time and finances in my marketing education so I can give my clients the very best. Aside from reading a ton of books on copywriting and marketing, I've also studied courses and materials written by some of the best in the field;
Dan Kennedy - a big-name in the marketing field with a whole series of books on marketing.
Michael Masterson - a copywriting genius with Agora Publications and a best-selling author
Joe Vitale - the "hypnotic marketing" expert and renowned author
John Carlton - a marketing guru who says he's the most "ripped off" copywriter around. He's put out several courses and DVDs of workshops he's run.
I've also done one-on-one mentoring with:
Maria Veloso - a former writer for Nitro Marketing and founder of Webcopywriting University
Marcia Yudkin - an author and marketer who teaches general copywriting skills
Ryan Healy and John Angelache - very well-trained and busy copywriters. Sorry, I can't say anything about what I learned from them since I had to sign a non-disclosure agreement. Actually, I won a spot in their copywriting course, beating out more than 60 written submissions by other copywriters!
A John Carlton course I took included a mentoring component and I was fortunate enough to be assigned to Tina Lorenz. She's an under-the-radar copywriting guru and an excellent teacher.
So what do you get when you combine high-level training with hands-on sales experience, superior master's level research and investigation skills, plus the ability to get straight to the hidden desires of your customers? Simply put, you get ... writing that succeeds.
Here's a small sample of the types of things I'll do for you. I'll show you...
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Stop bored prospects in their tracks with a captivating headline, keeping them riveted to your copy, hanging on your every word. (Then you can convert them into eager customers who want your products as badly as a starving bear wants a pot of honey.)
You see, I craft comprehensive strategic marketing which leaves no stone unturned so my clients can be sure they're not only reaching qualified leads but also converting them into buying customers, growing their business. You can relax knowing you have an all-encompassing system which generates they maximum amount of sales possible. You'll increase the life-time value of evey person, translating into more profits with minimal effort.
After all, there's no feeling quite like the peace of mind which comes from not having to constantly fret about your marketing, wondering what's missing. Instead, you can enjoy restful sleep at night while your business continues to make you money.
| "Wow! It's like you read my mind AND the minds of my target audience!!" |
| Corinne Lor, Ontario, Canada |
| "This is great material! I can clearly see that you know exactly what to write and how to do it. Furthermore, I can only say that it has been a very effective process working with you and I hope we can work more with you!" |
| Sebastian Gullak, Denmark |
Here's a testimonial from a client sold on his own product!
| "Reading your sales material reminded me of how my superior my product is compared to the competition - honestly I got THAT caught up in what you wrote!" |
| Darryl Morris, Illinois |
If you would like to see some samples of my writing, click here.
Whether you're not satisfied with your current marketing results, launching a new product or simply ready to take your already-successful business to the next level, every moment you delay is costing your business profits (which your competitors are getting instead of you)... and this is exactly why we need to get to work right now.
What I create for you increases the effectiveness of your marketing in a way that's quick, painless AND profitable. You'll also gain a much deeper level of understanding about what your customers are really looking for- and this could even give you some ideas for future product development! Your marketing transformation will be as smooth as silk.
Imagine how fantastic it will feel to get results that could quickly grow your business like this...
| In one month, your skills and techniques DOUBLED the web responses I got all last year!" |
| Kirk Iredale, Ontario |
Here's how you can get your free 1/2-hour phone consultation...
I always enjoy starting a fresh new project... there's a wealth of new information for me to research and investigate. Then there are all of the marketing components to consider, the copy to write - truly, we'll have fun!
But here's the thing. I'm very busy and frankly I don't work with everyone. If you're promoting anything which is not ethical, misrepresenting your wares... or if you don't consider spam a bad thing - please don't contact me.
Remember, I do consider all aspects of your marketing as pieces of a puzzle. If everything is in place and "just so," all the pieces will work in perfect harmony. In other words, if you're looking for someone to spruce up your sales page a little, to "work with what you have" ... or if you think you just need someone to write you 2 auto-responder emails, well, no I don't do that.
If you're really serious about taking your marketing up a notch (or getting started on your new product launch) and making a lot of money, there's really no time to waste. Take a moment right now to fill out the form at the bottom of this page or send me an email at nicoline@writingthatsucceeds.com. I don't want to have to tell you I can't fit you into my schedule or that you'll have to wait several months before I can get to you. Contact me immediately so we can get started.
I'll give you some pointers on how you can help me make the best use of our time. Give me as much detailed information about your current marketing (or new product) as you can when you first contact me. I'll take the time to look over your website and the other material you send along... I'll even do some preliminary research on your behalf. That way when we have our free half-hour phone consultation I can share some of my findings with you and we'll maximize our time.
I'll discuss with you at least 2 major changes which will boost your results quickly. Then I'll give you further insights about how we can alter your strategies to make your marketing work better, more efficiently... so you can make bigger profits.
Your Satisfaction Is Guaranteed
As a freelancer my reputation is very important to me... and this means I want you to be completely satisfied with your new marketing. So here's my guarantee to you: if you're not completely satisfied with any aspect of the work I create for you, I'll do up to 2 revisions in the first 30-days after I send you the new material.
Effective marketing can make a world of difference to your business and how well it's doing. You can take your results from good to great, from great to excellent. It's time to aim for increased profitability, more money, easier conversions.... so that you can enjoy more leisure-time, more fun exploring vacation hot-spots, more time with family - whatever freedom and success mean to you!
Just think of how much more you'll be able to do professionally and personally as your numbers continue to rise. It really is within your grasp and it can all start today. So here's what to do to take the first step on the exciting journey of transforming your marketing into a well-oiled machine: fill out the form below and click the "send to Nicoline" button. Alternatively, you can email me directly at nicoline@writingthatsucceeds.com or call 647-235-4357 to book your free phone consultation.
Remember, even before we speak, I'll have spent time on your behalf, looking at the information you send me and doing some preliminary "leg-work." Don't delay another second: let's get to work and create a marketing strategy which generates profits for you 24/7.
So what are you waiting for? Send me that information so I can get going!
To Your Success!
Nicoline
Nicoline Lentze, B.A., M.A.
Direct Response Copywriter.
P.S. Don't forget your satisfaction is guaranteed by my promise: if you're not completely happy with any aspect of the work I create for you, I'll do up to 2 revisions in the first 30-days after I send you the new material.
YES! Nicoline, I'd love to take advantage of a free 30-minute phone consultation with you! I'll fill out the form below to the best of my ability and you'll contact me to set up an appointment time.
I understand that once I submit the form I'll receive an email asking me to confirm that it was me that sent you the information and this is an extra protection against spam. I'll click on the link in the email so you'll get my information.
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