If Your Business Isn't Growing As Fast As You Like...

TransformYour Marketing Strategy With Powerful, Persuasive Writing!

Dear Business Owner:

Whether you're striving to build your business or simply ready to leap to the next level of success, effective marketing is the key.

It doesn't matter if you're...

just starting out with a new venture
you're dissatisfied with your current marketing results, or
you're ready for the next level of success

...writing that succeeds will take your business where you want it to go!

Increase Your Customer Response

Statistics vary, but most marketing material will tell you that a person needs to see your advertisements anywhere from 3 to 11 times before they become a customer or client. That can be daunting unless you're able to run commercial ads, or if billboards don't fit into your budget.

Many marketing books will suggest you keep on sending out your material until you reach that magic figure. Any company telling advertising space will agree; after all, that's how they make a profit! What they don't tell you (perhaps because they don't know) is that with modern technology, you can beat the statistics and get to that all-important number fast.

But it's not just how often a person sees your ad, because it all comes down to what you say and how you say it. In other words,

Your Success Depends On How Sound Your Copy Is

Let me explain what I mean. The big question to ask yourself is whether your marketing is costing you money or if it's growing your profits. That may sound like a bit of a conundrum, but bear with me here. If your advertising dollars are translating into lots of new clients for your business, then they're doing the job. But if you're spending more on marketing than you're getting in new customers, it may be time to restructure your strategy and your copy.

Of course, the other thing to consider is ... even if your ratio of customers to advertising dollars is favorable, could it be doing better? The answer is of course it could, otherwise you wouldn't be here, looking for the "how!"

The web designers will try to convince you that a flashy, color-coordinated, fancy website with graphics galore is the ticket to your success.

Um...nope, sorry. I've talked to business owners who have paid big bucks to have a web design guru or a company create a fabulous-looking website for them... it just isn't making them any money. The same goes for direct mail letters sent with elaborate company logos and "impressive" graphics. Sorry to sound harsh - I realize that some of you may have put a lot of money into your "look" - but if it isn't translating into more business for your company, it's not doing you any good and it needs to be changed.

It All Comes Down To Words

It all comes down to what you say to your potential customers. Really and truly, you don't need a fancy layout that's aesthetically pleasing to the eye. Your clients care about what you can do for them, not about whether you have flash on your website or if your logo looks cool! People want to do business with people and they want to know that you can meet their needs. It's that plain and simple.

Nicoline Lentze, Direct Response Copywriter This is where I come in. I'm Nicoline Lentze, a direct response marketing copywriter and strategist. I'll work with you to formulate an effective marketing plan and I'll create copy that will have people scrambling to pull out their credit cards or to zoom their mouse over to your contact link.

What qualifies me to make such claims? Well, my background is rather diverse. Acquiring both Bachelors and Masters degrees in English trained me in much more than how to write "properly." The process of writing many large papers taught me to analyze data, how to conduct research effectively and to think outside the box.

So I'm well prepared to research your product, service or industry, your competition and your sector of the market. I'll locate any leaks in your current marketing and to help you to maximize your marketing dollars.

With 2 degrees in English, you can probably guess that I love to read. Included in the list are the Robert Collier Letter Book, Claude Hopkins' Scientific Advertising, books by Bob Bly, Dan Kennedy, Dale Carnegie, John Caples, Eugene Schwartz, Robert Cialdini, Joseph Sugarman, Gordon Hershall Lewis... You get the idea: I've read a lot on copywriting and marketing. And I still continue to read such books, every chance I get.

I started out with a direct mail marketing course with Michael Masterson. He's the copywriting guru for Agora Publications and a best selling author.

Next up was training for writing online with private tutelage from Maria Veloso, formerly with Nitro Marketing.

When the "hypnotic marketer," Joe Vitale, had a massive clearance of his training CDs and DVDs, I was among those who swiped up the limited copies.

General copywriting and marketing training was the next stepping stone, again with private mentoring, this time from marketer Marcia Yudkin.

Then I hit the big leagues. I discovered an "under the radar" copywriting guru by the name of Tina Lorenz and started working on my "Masters" in the field.

And of course I own the DVDs of the 2 sweatshop seminars produced by John Carlton, the most "ripped off" copywriter around.

When you're writing a 30-page paper for a graduate course, you have to research a lot of material. Then you have to hone in on the most essential points that work with your thesis.

And when you study copywriting and marketing, you have to decide what methods to chuck and what to keep. I've looked for all the gems in the books I've read and the courses I've experienced and added them to my arsenal of powerful techniques that help my clients succeed.

Simply put, I love to work with words and I'm good at it. But don't just take my word for it. Here's what some of my clients say:

"Thanks for writing the press release- a reporter called to interview me. The resulting article was published in today's paper and I've already received a call from a possible new client!"

Regina Rutherford, Ontario

"This is great material! I can clearly see that you know exactly what to write and how to do it. Furthermore, I can only say that it has been a very effective process working with you and I hope we can work more with you!"

Sebastian Gullak, Denmark

"Thank you for the work you did for me to increase my exposure on the web. In one month your skills and techniques have doubled the web responses I got all last year!"

Kirk Iredale, Ontario

If you would like to see some samples of my writing, click here.

You're Not Just The Latest Project On The Pile

More and more businesses are turning away from ad agencies because they don't get personalized service. I'm a freelancer, so I care: your success is my triumph.

Each client is unique to me and not just the name on a folder some department head has tossed onto my desk 5 minutes before lunchtime. I make it my mission to do everything I can to make sure you succeed in your quest to increase your business. If I have any questions, I'll contact you to clarify details. I'm not going to make assumptions just because it's almost 5pm.

Don't settle for insubstantial fluff that your clientele will see right through, just because someone working for a company was 'only' doing their job. You want a marketing strategist who has your best interests at heart with every word they write.

You deserve to have WRITING THAT SUCCEEDS.

Saying The Right Thing....

Successful selling is about saying the right thing to the right person at the right time. In order to do that effectively, you need to get inside the mind of your customer. That doesn't mean you have to use trickery or any kind of under-handed sales technique to convince them to buy. Those methods might get you a one-time customer, but more likely they'll get you a returned product.

No, what you want is someone who can step into your prospects shoes and connect with their need. Once you know what they want and where they're hurting, you can craft a foolproof "hook" that will make them think 'hey! This person really understands me." Remember, people do business with people they feel they can trust.

An effective marketing message reads simply and eloquently, even though its structure is multi-layered and very complex. It's all about...

Building A Foundation Of Compelling Copy

Let's face it, most products on the market are non-essential. Even if you're selling something necessary, you're probably faced with a lot of comparable competition. As a result, your prospective customer goes through a process of deciding to buy ... or deciding to click away. There are lots of opportunities to lose the sale and you need to prevent that from happening.

Your writing must help them to see that your product or service is the best choice for them ... and that they should get it right now. It's a fine line of anticipating the objections you can't hear, the questions they want answered and giving them as much information as they need to decide to take action.

Great copy leads the client through a seamless, unseen structure, with a series of persuasive elements that are designed to make your product or service seem not only irresistible, but also 'just the right fit.' And of course, to be truly effective the process doesn't end until you've made the sale.

I always think powerful marketing is like a really great song in a way. Instead of a catchy tune that makes the listener want to hear the tune again and again, you create a magnificent string of words and sentences that make your prospect feel compelled to do business with you.

Addressing Your Business Needs

If you find yourself...

frustrated with your current marketing results...
wondering what you can do to grow your business...
stressed out about over your profit margin...
wishing you could easily get more customers and schedule more free time for yourself and your family...
questioning why people don't see what a wonderful product you have or what a great deal you're offering...
excited by the prospect of growing your successful business even more...

...then you and I need to talk. I offer a free 30-minute phone consultation so that we can discuss your product or service, what marketing you've been doing, what has and hasn't been working and what options are available.

A word to the wise, though. While I don't charge the astronomical rates that some of the "big names" in copywriting do, you won't find "bargain basement" fees here.

However, if you're serious about getting increased results and profits for your business, prepare to move forward!

Your Next Steps

You can email or call me to schedule your consult. Simply contact me at: nicoline@writingthatsucceeds.com or call 647.235.4357 and let me know what times work for you over a period of a week. I'll get back to you with a confirmed time slot within 24 hours.

[Rest assured I will never share your email address: your information is private and I'll keep it that way. I detest spam as much as you do!]

Fill out the form below to maximize your free consult. If I have some information about your business and marketing procedures in advance, we can get straight down to the details. Just fill out whatever fields apply to you and we'll go from there. I'll want to see any of marketing materials you've created so you can email those to me separately.

Your Satisfaction Is Guaranteed: if you wish to have any changes made to the copy I submit, I offer 2 revisions within 30 days after you receive my initial version.

Hey, time is money! Let's get started....

To Your Success!

Nicoline Lentze

Nicoline Lentze, B.A., M.A.

Direct Response Copywriter.

YES! Nicoline, I'd love to take advantage of a free 30-minute phone consultation with you! I'll fill out the form below to the best of my ability and you'll contact me to set up an appointment time.

I understand that once I submit the form I'll receive an email asking me to confirm that it was me that sent you the information and this is an extra protection against spam. I'll click on the link in the email so you'll get my information.